Talk to Avatars About Marketing to Avatars
If you’re interested in some recent and/or potential promotional uses of Second Life and other virtual worlds, log into SL today at noon SL time for the Avatar-Based Marketing discussion, to take place at Harvard’s Berkman Island [<-- SL link]. Panelists include SL resident Cristiano Midnight of Snapzilla, blogger Tony Walsh (Zero Grace in SL) of Clickable Culture, SL resident Razor Rinkitink (American Apparel’s Director of Web Services, responsible for their recent project in SL), Paul Hemp (Hempman Richard in SL), author of the recent Avatar-Based Marketing article in the Harvard Business Review, and Jerry Paffendorf (SNOOPYbrown Zamboni in SL) of the Electric Sheep Company (sponsor of this blog). Should be an interesting examination of the issues. More information on Jerry’s blog.
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