Posted Friday, June 16th, 2006, at 9:30 am Eastern by Mark Wallace

Qubic Sphere 3D online advertising environment

There’s 3D all over the place these days. Its latest manifestation is Qubic Sphere, which bills itself as “the first dynamic, easy-to-use three-dimensional Web browser,” according to a press release. First? I’m not clear where the company has been for the last five to ten years or so, but it wasn’t There.com, Second Life or ActiveWorlds, apparently. Qubic Sphere president David Montour says, “While there are a few other products that enable users to open a small 3D window while on the Net, there is no other browser that allows you to be fully 3D and interactive with the Net at the same time.” Hmmmm. Qubic Sphere isn’t that browser either, but it is worth examining slightly more closely.

When I downloaded Qubic Sphere, it was impossibly clunky and laggy to use, so I’m not sure if you can click through the placeholder advertisements to reach company Web sites, but that seems to be the intent. Hard to tell, too, whether it’s a multi-user environment. And there’s very little in the way of documentation or privacy assurances.

The thing is, this kind of thing is a vague signpost of the future. Qubic Sphere is actually a virtual environment built using an FPS (first-person shooter) engine, probably made with a tool like FPS Creator or Garage Games‘ Torque engine. It was clearly thrown together very quickly, and it seems as though it does actually work, if fairly crudely.

The point is, though, that it’s easier to cobble together your own corner of the virtual world than most people think. I could easily imagine someone on an FPS server using one of these tools to throw together a social space that quickly became a blindingly popular destination on the Internet. Now, Cory Ondrejka of Linden Lab would no doubt argue that a couple of bedroom programmers could never put together something as robust as Second Life, and he’s right — almost. But remember that the most popular online action game in the world, Counter-Strike, is a user-created mod built atop the Half-Life engine. Remember, too, that the Internet and the World Wide Web didn’t catch on and grow after a company built them out and then introduced them to the world. They grew organically, with their users adding destinations and functionality along the way.

I’m obviously going to be waiting a long time, but I think the metaverse won’t truly start to take off until building a 3D online space is as easy as putting up a Web site. Corey Bridges at Multiverse has the right idea in this regard, letting users build their own virtual worlds, any of which can be accessed through a single client. I’d argue the metaverse needs to be even more open than that, although this won’t happen until we have some kind of metaverse protocol similar to TCP/IP, which is the glue that holds the Internet together.

Meanwhile, I’m hoping we see many more experiments. Are there any social FPS spaces out there already? I wouldn’t be surprised to hear there were. Send news if you’ve been hanging out in one. Second Life may be the hottest and best virtual world out there at the moment, but we still have a way to go before we really reach the metaverse, I’d say. Maybe we never get there in the end, but it’s certainly an interesting ride.


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