Marketing to Avatars — Or to People?
Posted Wednesday, May 31st, 2006, at 10:42 am Eastern by Mark Wallace
Paul Hemp of the Harvard Business Review has an interesting article in the current issue about “Avatar-Based Marketing,” i.e., marketing to avatars in virtual worlds. What’s interesting about the piece is Hemp’s oblique examination of identity; does the fact that you’re inhabiting an avatar when you’re receiving a marketing message affect your purchasing decisions? Or is marketing to avatars the same as marketing to the people behind them? A good read if you haven’t already checked it out.
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Avatar Based Marketing…
Forgive me for another business focused post this morning — Mark Wallace (also known as Walker Spaight in his Second Life) posted a short note about an article at the Harvard Business Review by Paul Hemp concerning marketing real world…
Mark, thanks for the mention — and for your help in introducing me to Second Life, lo, these many months ago! Paul