3pointD.com

The Register reports that the new television network planned by Rupert Murdoch, MyNetworkTV, will leverage Murdoch’s ownership of MySpace to form a similar social network around its shows. Clips will be freely shareable among members of an upcoming MyNetworkTV.com site, and the network will of course be cross-promoted on MySpace. (I missed this story when it broke last week, but I haven’t seen or heard of it in any of the regular metaverse channels, so it seemed worthy of a post here.) Another feature of MyNet, as the Hollywood Reporter is calling the network, will be Casting Call, in which aspiring actors will be able to post their videos, and have them voted on as to who should get parts in MyNet shows. Could MyNet do for those people what MySpace has done for aspiring rockers? (Note that some people don’t think it’s done all that much.) And why not just wrap this into MySpace itself? Is it wise and/or useful to try to make a second such social network work?