J.Lo in the (Virtual) House
Posted Tuesday, May 2nd, 2006, at 9:22 pm Eastern by Mark Wallace
We fancy ourselves forward-looking at 3pointD, but little did we know. Less than 24 hours after introducing Glitchy Links with the promise of news of J.Lo in the virtual world comes just that: Glitchy reports that Rivers Run Red (recently blogged here) is to create a J.Lo guitar in Second Life on behalf of Fender Guitars and MTV-UK. Details have yet to emerge (or else I missed them while I was on my flight to California), but it’s a nice deal to land for Fizik Baskerville and the rest of the Rivers — as well as good evidence that Glitchy has landed on the right blog. Stay tuned for updates.
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I doubt this will be a hugely successful effort inside Second Life, but I don’t think that’s the point–the outside buzz on this is way more worthwhile. OMG JLO IN SL!!!11!! The novelty of being the first company to do X in a virtual world is nowhere near worn off yet (except maybe on me, but I’m beyond jaded).
totally agree tony. although I would certainly love to pick up a few of these axes so that i may rock out in style in-world. especially if they came with a custom animation, or something…. but i don’t think thats part of the deal, only links to the RL auction…
anyway, here’s the url to the event that will have some sort of RRR produced SL component… http://www.rockchic.tv/…
all guitars, i believe, will be recreated. but no word on an actual inworld event i don’t think…
i guess it’s time to ask what popstar will be next to appear in world…my bet’s on one miss paris hilton. she’ll do anything for a little pr.
J.Lo guitars? She sings. How does this make any sense?