Posted Friday, April 28th, 2006, at 1:46 pm Eastern by Mark Wallace

Eric Schonfeld at the Business 2.0 blog ponders whether Google’s purchase of SketchUp means the company is thinking about turning Google Earth into “a virtual world where visitors can create their own buildings, vehicles, and other objects or just roam around.” [Via Croquet 2 Play.] This is something my metaversal friends and I have been thinking about for a while now, the prospect of some kind of shared, multi-user, avatarized layer or functionality for Google Earth. Google, I know, is interested in the space at least enough to entertain presentations and meetings with various emissaries from the metaverse, including from Linden Lab, makers of Second Life. If Google were to make some kind of move into the virtual world space, I imagine they’d do it very carefully. The challenge would be to keep such an app as open and versatile as the rest of their fare. I, for one, am very much looking forward to hearing about developments in this area.


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