Business Week Gets Its Second Life On
Business Week is running a Second Life package in its current issue — a cover story, no less, complete with podcast. The package starts here, and of course features Anshe Chung, the world’s most famous real-estate magnate, whose avatar is plastered across the magazine’s cover. Though the piece calls the SL scene “seriously weird,” it’s also one of the first to take the business aspect of VWs seriously, including mention of Microsoft‘s Robert Scoble’s interest in SL, and, unfortunately, the $100,000 purchase of a space station in Project Entropia, now Entropia Universe that turned out to have been made by someone working for the company. All in all, though, it’s good, balanced, recommended reading.