Posted Friday, April 7th, 2006, at 8:46 am Eastern by Mark Wallace

Concert stage in Second Life featuring Coca-Cola logo

James Au at New World Notes reports that a live streaming music concert to be held in Second Life later this month will be “indirectly” sponsored by Coca-Cola. The concert will be held on April 22 at 1:00pm Pacific time in the Menorca region of SL, will feature “a stunning line up of musicians from Second Life,” according to its organizer, and will be directly sponsored by City Stages. “We have permission to build it here and use the [Coca-Cola] logo,” Au quotes SL resident Zenigma Suntzu, coordinator of the event, as saying of the concert venue, pictured above. It’s not clear why Zenigma chose to include the Coke logo if the company isn’t actually sponsoring the event, but it does mark one of the first sanctioned entries of a major brand trademark into Second Life. The powers that be at Linden Lab recently instructed their employees to summarily delete any user-created content they came across that seemed to violate trademark or copyright infringement laws.


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