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Simon Spartalian (SL’s Simon Jezebel) is a Chicago art student who has introduced a service that lets Second Life residents produce real-life versions of their in-world objects, possessions or selves. He gave a brief talk at the Second Life Community Convention after lunch, about how such a service might help create real value in a virtual world. (more…)

Second Life resident Bolliver OddFellow, speaking on a panel at the Second Life Community Convention this morning, announced the merger 3pointD flagged a few days ago: It turns out Bolliver’s Infinite Vision Media is teaming up with SL resident Hiro Pendragon’s Out of Bounds Software, as well as teaming up with Lichtenstein Creative Media to form a joint venture called Infinity Squared. (more…)

Hot on the heels of Adidas Reebok comes a rumor that Toyota automobile line Scion is about to launch a project in the virtual world of Second Life. This one apparently comes courtesy of Reuben Steiger’s Millions of Us, according to one SL resident. I haven’t seen Reuben this morning to ask him about it, but he’s on the last panel before lunch at the Second Life Community Convention today so expect more news by noontime. The move would make sense for Scion, which aims at a younger set and already has a “build your own” feature on its Web site. As far as I know, this would be the first real-world auto model to come into SL. No word yet on who created the virtual version of the car, or which models will be involved, but chances are it was Francis Chung, currently SL’s hottest carmaker, whose Dominus Shadow fetched a pretty penny at auction to benefit the American Cancer Society recently.

Word at the Second Life Community Convention is that virtual world services company Rivers Run Red is about to bring yet another big-name brand into the virtual world of Second Life. This time it’s sneaker maker Adidas Reebok (the two companies merged a year ago), which will come to Second Life with plans to get closer to consumers by leveraging the community and feedback capabilities of the virtual world. (more…)